You might be surprised at the difference a work environment can make on the success of your sales team. Members of your team are influenced in a major way by office culture, personal interactions, and many of the daily events that transpire in the work environment.

By providing your team with the optimal environment, you can get the most out of your sales team, because they'll work harder and put more pride into their work. Conversely, sales personnel working in an uninspiring work environment tend to be much less motivated, and their performance bears that out.

Promote cooperation

It's a good idea to create teams which your sales staff belong to, and then change up the teams periodically, so everyone gets a chance to work with everyone else. It will give your sales personnel a chance to get to know each other, and by switching up now and then, you'll be able to keep everyone focused on the benefit to the company, as opposed to their individual accomplishments.

Create a competitive atmosphere

Sales people are typically more outgoing than most, so you should try holding some friendly competitions among them to increase that attitude. You can offer incentives for daily, weekly, or monthly accomplishments, and this will give them motivation to try harder. The rewards themselves don't have to be anything too extravagant, just something to provide a little bit of extra motivation.

Celebrate successes

Everyone likes to have their accomplishments recognized, and sales people are no exceptions. Every time a deal is closed, celebrate it in some way to that the individual has something to feel good about. This will add to the morale in your work environment, and that's exactly what you want. Morale is one of the biggest factors in the mindset of sales people, so it's to your advantage to ensure that it stays high at all times.

Listen to sales team feedback

Your sales people are the ones on the front lines, and they will often have suggestions on how things can be improved. All these recommendations should be considered, even if they aren't all adopted. By making yourself available to listen to and consider all these ideas, you're showing your workers that you have a genuine desire to improve the processes, and that you're willing to find a better way.

Make it all about your sales team

Your sales team is at the bottom of all your successes, and for that reason you need to keep the focus on them rather than yourself or anyone else. Begin by asking your personnel what works best for them, and then adapting the work environment accordingly.

You might even want to conduct an anonymous survey to find out their opinions on how things might be made better so they can be more effective. You won't be able to create the ideal work environment in a single day, but by implementing small changes periodically, you'll gradually get closer to the ideal your sales force wants.